Day-to-day increases the amount of real estate agents in the market, offering their properties and services, making the competition is getting bigger. That's why, if you want your target audience to get to know, choose, and recommend, you must present yourself as the best option in the real estate sector. To do this, develop a personal brand is of vital importance, and here we will explain more in detail about that.
What is the personal branding for the real estate agent?
In a nutshell, the brand people is to convert our person into a brand. This will allow you to find what makes you different from the rest as real estate agent to achieve social and professional success, which will cause that the target audience can better visualize the benefits of working with you, it is time for another person.
We all have a personal brand that communicates a message to others about who you are, what you do, what you think and what you believe, the problem is to know how to manage it and develop it.
Advantages and disadvantages of the personal brand in the real estate market:
Personal branding is the way in which others perceive as the daily work that you do to communicate and interact with your audience. This has become easier in recent years thanks to the emergence of the internet, so it would be good to take the opportunity to ensure that more people get to know you.
The main advantages of work with your personal brand as a real estate agent they are:
- Sets you apart from the rest of your colleagues: when a person is in search of a real estate agent, decide to choose you from the rest of the professionals, as you are the person that brings greater value every day.
- Build trust with your target audience: if the public recognizes that you are a professional expert in the real estate market, will put their trust in your way of working.
- You get new contacts: the visibility that it offers a personal brand to get new professionals and clients come to you.
- Increase the closeness with your potential clients: will be more simple that they can contact you and will be grateful that you share your knowledge with them.
However, there are certain disadvantages of the personal brand of a real estate agent, as:
- It takes a daily effort: it is a constant work, so that every day you need to dedicate time to work on your personal brand.
- Post your image on the internet: you're exposed to all the world to see your face, know your name, your data and the projects you work on.
How to create your personal brand as a real estate agent?
1. Identify your target audience: In the first place, it is important to think about what audience you want to reach. To do this, you need to get different questions such as: Who are your ideal clients?, What do they do?, What problems do you usually have?, What attracts them?, among others. The more questions you answer, you'll be able to better define your target audience and will be more easy to generate content value and to connect with them.
2. Find what makes you different from the rest: In the country, there are many real estate agentseach one promises to offer you the ideal house for you, to sell your property as quickly as possible and at the best, etc to Be part or not of a franchise, you should focus on what you offer and what sets you apart from your colleagues. There are some questions that can help define your differential value as:
- Why a person should hire me to me and not to others real estate agents?
- What are my strengths and weaknesses?
- What I love about real estate?
- Why I became a real estate agent?
- What type of operations and properties and desire to specialize?
- In what areas would make it easier to grasp property?
Another option that can help you learn what makes you different from the rest is asking former customers why they chose you, that you believe you did well and what you could improve.
3. Define your style: For your personal brand has the most weight, you need to create a visual identity that is unique in your industry. To do this, you need to consider your target audience previously defined, your value, your personality and the message you wish to convey. The colors, images, typography, logo, slogan and language that you use should have a reason and should be in sync. If you are a real estate agent working in a franchisethe company already has a graphic identity that you must respect and work on it.
4. Choose the channels of communication: Here are some ideas for you to analyze which channel of communication is most often associated to your target audience to present your personal brand:
- Digital platform: website, blog, landing page, etc
- Social networks: Facebook, Fanpage, Linkedin, Youtube, Whatsapp, Instagram, etc
- Traditional: radio, television, newspapers.
- Face-to-face: events, conferences, trainings, etc