Many people are still people and brands in real estate because of a real estate agent managed to gain the loyalty of your client, so this will always have preference to this professional but not to the company that there is behind. For this reason, it is very important to create a personal brand with your brand in real estate.
Make use of a logo, real estate is a very important tool, but a small part of what encompasses create a good branding real estate to achieve a personal brand.
What is branding real estate?
The branding real estate form part of the vocabulary of real estate marketing. It is made to create and position a brand of real estate and is the cover that is presented to the market.
Is all that can feel the potential customer to see your web page, to read an advertisement or a post that you posted on your social networks, etc .. It's about the emotional connection that you can achieve with your customer or potential customer.
In other words, branding real estate is the set of thoughts, expectations, stories that makes the person you choose you from the rest of real estate agencies. It is obvious that one cannot control what a person feels, but you can control how you show yourself in front of them to engage them and ensure that they want to come back to you in a second chance.
If you want to work on branding real estate, it is important to work on three elements:
- The values of the brand: basically we talk about the DNA of your personal brand, and of all the marketing you use for your brand. Here we define the direction in which you are going to run your real estate. These are going together to the mission of your brand, is to say that they are related to the final goal and the long-term by which your estate is going to direct his work. The values are in charge of guiding the strategies that are going to fulfill in the real estate, defines the type of company you are and how you decide to work. Practically we talk about the personality of your real estate.
- The voice of the brand: the way you express yourself that when you write something related to the sector, either internally or externally. There is a voice every time that you type an email, on your social networks, in a conversation of Whatsapp, in an ad, on all sides. And this must always be accompanied by the values of the brand.
- The visual identity: the visual identity are the elements that will define the perception that customers have of your brand. Here we talk about the logo, colors, images, illustrations, typography, etc., The visual identity is what makes you different from the rest, and demonstrate to the client what is expected of you.
How to make branding real estate?
To make branding real estate, you must meet the following steps:
- Study your audience key: For any marketing plan to be successful, you have to set your target audience. Without that, you won't know to whom to direct your message, what message to give or how to get your attention. It is not a matter of just knowing the range of age, sex, predominant, among others, but to know their tastes, their preferences, and know that looking for mainly. This is very important to create any real estate business.
- Analyze your personal values: You must take personal branding real estate. People put their belief in people and brands in real estate. This means that to be honest, direct, and to have an optimistic personality will help the community to grow around you, and your customers can trust you and your brand.
- Be a leader of your audience: The best you can be the most difficult step next to the strategies of real estate marketing that you should to apply. In this step include the topic of social networks, such as Facebook for real estate, Twitter, LinkedIn, real estate, etc Both networks specialized for real estate help you a lot to position your personal brand, your branding and real estate to spread your message. Become the leader of your audience includes to be in constant learning and to be informed of everything, relatively, about your industry. In addition, you must apply your knowledge and always have a ready answer to the questions that are likely to become your customers. It is important to emphasize that you should not know everything, it is virtually impossible, you just need to demonstrate that you are looking to learn new things each day and that will reflect in your work.
- It is different from the rest: Another very important step in any marketing plan. Having the opportunity to study for a period of time, your competition will help you to know their needs and to take advantage of the opportunity and give them to you to your customers. Having a logo, a slogan and a web page for real estate makes all the difference. Create the logo of your brand will be what defines you, that's why you should be staff. The slogan must also be unique and original to be distinguished from the others, but without falling into the phrases of traditional. These elements can you use to illustrate your presence on the internet.
- Prepares a plan for real estate marketing: The more successful cases had a plan of real estate marketing well established. But it is not so easy to achieve. Until such time as you meet two parts of the marketing plan: study your target audience and your competition. This means that you already know what message to give, and those that you will transmit as long as it is original and different from other real estate agents. In addition, you need to recognize on which platforms to promote the personal brand of your brand. social networking in real estate are inevitable for it, but you also can't use them all. It analyzes to what to give them higher priority -it would be best for maximum 2 - and prepares a mesh of real estate to arrange the content that you upload to them.